The Pop Golden Awards present the prestigious annual Golden Latin Artist of the Year Award to celebrate the most exceptional and worldwide influential Latin music performer of the past 18 months. The artist or group must have crossed over to worldwide audiences and attained international success and praise for their artistry and predominance of the Latin music scene in order to be nominated and win.
The chosen musicians reflect the height of Latin music quality and worldwide resonance. Public fan voting as well as panel of Latin music experts’ appraisal from the Pop Golden Awards define the winner. To choose the clear Latin music superstar of the year, they evaluate every artist’s musicality, crossover success, fan bases, and worldwide influence.
The Golden Latin Artist of the Year Award honors the Latin performer defining the mainstream Latin music scene and attaining great worldwide popularity. It celebrates amazing talent that succeeds in enthralling audiences in Latin America as well as elsewhere.
Based on their exceptional worldwide critical and commercial reputation, the award places the winning artist at the height of Latin music. It honors the Latin music figure who, by skill and influence, exceeded the others.
