The Golden Latin Artist of the Year Award is an esteemed annual honor bestowed by the Pop Golden Awards to recognize the most outstanding and globally impactful Latin music act over the past 18 months.
To be nominated and win, the artist or group must have achieved international popularity and acclaim for their artistry and dominance of the Latin music scene, while also crossing over to worldwide audiences. The nominated artists represent the pinnacle of Latin music excellence and global resonance.
The winner is determined by a combination of public fan voting and evaluation from the Pop Golden Awards’ panel of Latin music experts. They assess each artist’s musicality, crossover success, fanbase reach, and global impact to select the definitive Latin music superstar of the year.
The Golden Latin Artist of the Year Award celebrates the Latin act that attained massive international stardom and defined the mainstream Latin music landscape. It honors phenomenal artistry that succeeded in captivating both Latin and global audiences. The award cements the winning artist’s place at the apex of Latin music based on their outstanding critical and commercial notoriety on the global stage. It recognizes the Latin music icon who rose above the rest through talent and influence.